fatherlarry
03-07-2006, 10:52 AM
Pay over MSRP hears what some forums have to say. :nono: :nono:
Hear we go agian.
Sometimes premium pricing is short-lived and unrealistic. In the early 1990s, when Chevrolet introduced the Corvette ZR-1, dealers initially charged thousands of dollars over a sticker price of around $70,000.
Two years later, a collector who purchased an early ZR-1 wanted $120,000 for it. But by then, dealers were charging nearly $10,000 under sticker for new ones.
http://forums.mbworld.org/forums/showthread.php?t=100436&page=2
http://www.ls1tech.com/forums/showthread.php?p=2577470
http://www.findarticles.com/p/articles/mi_m0FJN/is_2_36/ai_80400968
$16,000 over new T-bird's sticker sparks debate, lawsuit - 2002 Ford Thunderbird, pricing at car dealerships - Statistical Data Included
Ward's Dealer Business, Oct, 2001 by Tim Keenan, Steve Finlay
Save a personal copy of this article and quickly find it again with Furl.net. It's free! Save it.
There have been some famous temptations throughout history -- Jesus and the Devil, Adam and Eve, Bill Clinton and Monica Lewinski. But what about a dealer holding a hot new vehicle with a high demand and low supply? Even a deity would have to think twice about resisting what to do in that situation.
In recent times, many dealers have been more tempted than usual to jack up the prices on high-demand vehicles. Chevrolet's Corvette, Mazda's Miata, Volkswagen's new Beetle, Plymouth's Prowler, Audi's TT, Lexus' Sport Coupe convertible and Chrysler's PT Cruiser presented retailers with the delicate balance between customer satisfaction and getting what the market will bear for a hot commodity.
When Beetle hit the showrooms in March of 1998, its sticker price was $16,000, yet some dealers were getting as much as $30,000 for the '60s throwback.
"We tried to encourage our dealers to be mindful that these customers would be coming back and not take advantage of the situation," says VW spokesman Tony Fouladpour.
The situation abated as production rose to meet demand and as public infatuation with the car waned three years into the product cycle. Beetle sales this year are off 18% compared to last year.
Hear we go agian.
Sometimes premium pricing is short-lived and unrealistic. In the early 1990s, when Chevrolet introduced the Corvette ZR-1, dealers initially charged thousands of dollars over a sticker price of around $70,000.
Two years later, a collector who purchased an early ZR-1 wanted $120,000 for it. But by then, dealers were charging nearly $10,000 under sticker for new ones.
http://forums.mbworld.org/forums/showthread.php?t=100436&page=2
http://www.ls1tech.com/forums/showthread.php?p=2577470
http://www.findarticles.com/p/articles/mi_m0FJN/is_2_36/ai_80400968
$16,000 over new T-bird's sticker sparks debate, lawsuit - 2002 Ford Thunderbird, pricing at car dealerships - Statistical Data Included
Ward's Dealer Business, Oct, 2001 by Tim Keenan, Steve Finlay
Save a personal copy of this article and quickly find it again with Furl.net. It's free! Save it.
There have been some famous temptations throughout history -- Jesus and the Devil, Adam and Eve, Bill Clinton and Monica Lewinski. But what about a dealer holding a hot new vehicle with a high demand and low supply? Even a deity would have to think twice about resisting what to do in that situation.
In recent times, many dealers have been more tempted than usual to jack up the prices on high-demand vehicles. Chevrolet's Corvette, Mazda's Miata, Volkswagen's new Beetle, Plymouth's Prowler, Audi's TT, Lexus' Sport Coupe convertible and Chrysler's PT Cruiser presented retailers with the delicate balance between customer satisfaction and getting what the market will bear for a hot commodity.
When Beetle hit the showrooms in March of 1998, its sticker price was $16,000, yet some dealers were getting as much as $30,000 for the '60s throwback.
"We tried to encourage our dealers to be mindful that these customers would be coming back and not take advantage of the situation," says VW spokesman Tony Fouladpour.
The situation abated as production rose to meet demand and as public infatuation with the car waned three years into the product cycle. Beetle sales this year are off 18% compared to last year.